Lisa Hendrickson

 Driven Intrapreneur and Business Operator|  Strategy & Planning

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  President      The Hendrickson Group Inc     Strategy Consulting            

• Strategy consulting for SMB, cultural institutions and global organizations using proprietary five-step methodology. 

• Created the Spark City, Morning Salon and Audacity brands for products and services designed to bring innovation and purposeful disruption that increases effectiveness and profitability for companies.  Focused on strategies for brand, customer, pricing and products, each brand has its own purpose and audience.

 

Intrapreneur and Adjunct Professor           SUNY FIT                          

• Designed and implemented specialty finance program crafted to teach creative product oriented entrepreneurs essential finance knowledge. Worked with eight FIT Associate Professors on specific instruction and outreach to students.

• Adjunct Professor teaching  Entrepreneurship, Pricing Strategy, Brand and Customer Strategy and Sustainability topics

 

COO   HCC  Sustainable Luxury Interiors Design and Manufacturing Firm                  

• Drove business growth from start-up mode to 4x increase in revenues within 4 years, expanding the team from 4 to 40 employees. Secured both traditional and alternative financing, including a 10-year below prime public/private placement finance deal as well as SBA-backed credit for Y2, unsecured line of credit in Y3, and unsecured loan for Y4. 5 year growth rate of 278% CAGR 39%

• Created the methodology for product delivery and customer management, implementing system based on the Toyota model. Established company’s reputation as an innovative leader in the marketplace and set company on the path to continuous improvement.

• Formulated and launched a low-cost sales/marketing strategy that drove the abovementioned revenue gains. Landed coverage in the New York Times, BBC World Business Report, WABC, NY 1, and industry trade publications. Achieved top-page placement in Google and increased the pipeline by $1 million through media coverage.

• Instilled a values-based corporate culture based on 6 values within a 360-degree framework organization-wide, filtering the values through the recruiting, hiring, training, and evaluation processes to ensure fulfillment.

• Pioneering NYC-based sustainable manufacturing company. Leader in the sustainable product manufacturing space.

 

Director of Strategy     Scient   Global Digital Business Consultancy                                       

• Signified as 1 of 8 individuals hired to build new practice area for ebusiness organizational change management.  Drove business development goals for Media & Entertainment, Health & Wellness, and Telecom verticals. Oversaw full cycles of client projects from multiple industries, with clients including a B2B engineering firm, iTV, and iTV skunkwerks project. 

 

 Strategist       Groundswell    Global Digital Business Consultancy                                  

• Innovated doctor-based clinical trials qualifying process from paper-based method to digital intake decreasing applicant waiting period from weeks to minutes.

• Intrepreneur: created the Groundswell Innovation Lab as a means for integrating and operationalizing innovation and knowledge sharing throughout the global organization.

• Strategist for Methodology Lab focused on teaching “best practices” and the “Groundswell Approach” to delivering the company’s product and service offerings.