Boom Picks Up Where Academic Books Leave Off

​The hard part of innovation is not the ideas, it's not the disruption or the confusion, it's getting people change; to let go and leap into the unknown. You have to have good arguments, but reason alone does not suffice. To get people to make these hard decisions require appealing to both mind and heart, you have to engage the business leaders. That where this book comes in. The reasons are presented in short, almost pithy, elevator pitches. It provides strong emotional and logical reasons to abandon what's safe and take the leap. I have already found myself quoting this book when appealing to people to step outside of their comfort zone.​