BOOM turns strategic management upside down. In a disruptor economy, this book is the best book to come along since THE ONE-MINUTE MANAGER. Easy to read, accessible, makes the complex clear. For every industry and every manager, this is a must-have book! Kathleen Archambeau, Author "Climbing the Corporate Ladder in High Heels" and Silicon Valley Executive

​ The hard part of innovation is not the ideas, it's not the disruption or the confusion, it's getting people change; to let go and leap into the unknown. You have to have good arguments, but reason alone does not suffice. To get people to make these hard decisions require appealing to both mind and heart, you have to engage the business leaders. That where this book comes in. The reasons are presented in short, almost pithy, elevator pitches. It provides strong emotional and logical reasons to abandon what's safe and take the leap. I have already found myself quoting this book when appealing to people to step outside of their comfort zone. ​

The best companies have always found a way to innovate, survive and change to meet the future. In the 21st century where change is coming so quickly that people and institutions are barely able to adapt, it’s important for leaders to understand the sources and impact of disruptive change on their organizations.Boom! Deciphering Innovation: How Disruption Drives Companies to Transform or Die is a good first step in learning about today’s business landscape and the key questions leaders must answer to prepare themselves and their organizations to excel in this digital world. It is a quick, interesting, and provocative read. I recommend it.​ Doug Dichting, President, Meadowview Enterprises LLC Former VP of Research, Development and Innovation for Del Monte Foods, Inc., and Group Director, Glo bal R&D for The Coca Cola Company