Lisa Hendrickson
Author | Speaker | Trusted Human
I've been featured in a number of media outlets and platforms sharing about innovation and disruption in regards to business strategy, entrepreneurship, pricing strategy, sustainability, lessons learned, ideas about technology's impact on the sales process, how to prosper in the new economy and much more.
Video
Inc Magazine: The One Goal Entrepreneurs Should Prioritize
Inc Magazine: What You Can Learn from Michael Kors Branding Mistake
Inc Magazine: Two Common Business Model Flaws to Avoid
Inc Magazine: How the Internet has Permanently Changed the Sales Process
Inc Magazine: The Danger of Building a Lean Start Up
Inc Magazine: The Best Business Ideas Solve Problems Everybody Has
Inc Magazine: What To Do When No One is Buying Your Product
Inc Magazine: The Biggest Lessons from the Father of Modern Business Strategy
Inc Magazine: How to Lead During A Personal Crisis
Inc Magazine: Why Everything You Know About Pricing is Wrong
Inc Magazine: The Biggest Pricing Mistake You Don't Know Your Making
Inc Magaine: The Biggest Pricing Mistake Small Business Owners Make
Inc Magazine: The Most Important Pricing Lesson You Can Learn from Apple
Inc Magazine: Why You Shouldn't Raise Prices without Increasing Quality
CNBC: Key Issues Loom Large for Main Street ahead of the Debate
Idea Mensch: Six Things I Learned from Seven Start-Ups
The Clinton Foundation: Sales Growth
Digital
CNBC: Key Issues Loom Large for Main Street ahead of the Debate
Yahoo Finance: Leading Sustainability Innovators Gather for Design Industry Event
Women's Wear Daily: Nest Convenes Global Artisans
Bank of America: The Benefits of Having a Business Mentor
Idea Mensch: Entrepreneur Series Interview
The Clinton Foundation: Sales Growth
Podcast and Radio
Smart Hustle Magazine: Why Small Business Needs to Rethink Pricing Strategy and the Lean Start Up Model
Mark Imperial Show: Pricing Strategy for Small Business Owners
WNYC: NYC’s Manufacturers Encounter a Dearth of Skilled Employees
Small Business Podcast: The First Million
Small Business Podcast: Focusing on Quality
Television
BBC World Business Report: US Feels Impact of Weak Dollar
CBS Early Morning with Harry Smith: Small Business Response to President Obama’s Stimulus Plan
ABC World News Tonight with Diane Sawyer: Recession and Manufacturing
Disaster Planning for Your Business: WNBC TV
NY 1: “Made in NY” Series
NY 1: Employment Awards Millions to Small Business
NY 12: Feature Story on HCC: Bronx Week
New York Times: From Sticks to Sturdier Wood
Crain’s NY Business: Blue Collar Jobs Harder to Fill as Boomers Age
Crain’s NY Business: Bloomberg Awards $4.2 Million to Small Businesses
NY Daily News: Big Shot in the Arm for Small Business
WNYC City Desk : City Cash for Jobs Training Program
Metro NY: It’s Getting Easier to be Green
Bronx Times: Cabinetmaker Pilots City-Funded Jobs Program
Wood Digest: Mr & Mrs. Hendrickson’s Neighborhood(s)
WoodIQ: Solving the Custom Cabinetry Jigsaw Puzzle
Desseret News: FutureTech